The white shirt is a favourite work staple and serves as a versatile blank canvas that we experimented with as we debuted the new business casual - redesigning and reconstructing the white shirt into five exclusive designs that are suited to every facet of a working week.
We had an exclusive event to provide our patrons and customers with a preview of ‘Just White Shirts’ – and the response was heart-warming.
Suspended and framed in a colourful setting – our white shirts shone like a beacon and represented everything our brand stands for – clean, unique, and practical fashion. While the fabulous mocktail-bar and upbeat music got everyone swaying just the right amount – invaluable insights and appreciative comments from our very first customers began to pour in as the garment trials began.
Just as we had suspected – the ease and experience of wearing our white shirts set them apart. Snap buttons on the cuffs, gape buttons, luxe and breathable fabrics, chic design elements, and versatile fits that added extra sharpness and comfort were points that our customers noticed at once – and were absolutely delighted by!
We interacted with incredible women engaged in varied professions across the city. A photo-booth providing professional headshots was a great crowd-puller and undoubtedly a favourite amongst those who visited us.
Our first event not only ended in immense satisfaction and excitement for the future – but also reaffirmed our purpose and identity. Every member of the TBD team had an infectious smile and radiated with positivity at the end of it.
We look forward to interacting with more of our audience as we grow – for the only thing better than passionately creating something is sharing it with the world!